We envision a world were...

Every learner develops 
the key competences 
to positively impact society

Mission

We believe in the power of education to shape individuals and transform societies. At the heart of great education are teachers—the backbone of learning. Yet too often, administrative tasks, student work review, and preparation take time away from what matters most: teaching.

Our mission is to empower educators through best-in-class learning design while leveraging technology to reduce these burdens, freeing them to focus on meaningful student interactions.

With the Learning Design System, we support institutions in delivering high-quality, learner-centered education at scale while respecting pedagogical autonomy. Designed to integrate seamlessly into any LMS, our approach ensures institutions remain in control, allowing educators to adapt to their unique teaching contexts. By enabling educators to track and assess competencies, we also help ensure that students develop the essential skills and knowledge needed to thrive in today’s world.

Student
Teacher
our story

Born in the Netherlands by passionate students and teachers, we began with the goal of transforming passive learning into active learning by providing the technology to facilitate collaborative learning experiences.

From the very beginning, we believed in co-creation. The first FeedbackFruits tools were built hand-in-hand with educators and students, ensuring that technology served teaching, not the other way around. This approach has remained in our DNA—working closely with institutions across Australia, Asia, the USA, and Europe, we continue to refine and evolve our solutions based on real-world educational needs.

We acknowledge that the future of education is not one-size-fits-all. Learning must be personalized, flexible, and responsive to diverse contexts. That’s why we strive to meet educators where they are, ensuring our solutions integrate seamlessly into existing workflows without creating unnecessary friction.

Our philosophy

At FeedbackFruits, we are humble about our place in education. Learning is, at its core, a deeply human experience—one that cannot be replaced by technology. True learning is rich, authentic, and driven by curiosity, something no tool or system can replicate. Our role is not to redefine education, but to enrich it, supporting educators and institutions in scaling meaningful human interactions while respecting the unique context of each learning environment.

We believe transformation in education is not driven by technology alone, but by the collective efforts of educators, students, and institutions. Our approach is collaborative: we integrate seamlessly into existing systems, offering not just technology but a human touch that fosters adaptability, trust, and effective learning environments.

At the end of the day, our mission is not about replacing or prescribing—it’s about listening, co-creating, and helping institutions make the best of the incredible work they are already doing.

Student

A letter from our
Founder & CEO

Founder & CEO
Dear reader,

Thank you for taking the time to learn why I founded FeedbackFruits. I've always been relentlessly passionate about fighting climate change. As a Sustainable energy technology student, I was given the nickname CO2Woud for how often I would bring up the topic - even during Friday night drinks.

A pivotal moment came when I watched Carl Sagan testify before the U.S. Congress in 1985, explaining the science behind climate change. His ability to communicate such complex concepts with urgency made me realize the power of education in shaping public understanding and driving meaningful action. It left me questioning why it had taken so long for such critical knowledge to be fully recognized and acted upon.

As I pursued my education, I also came to realize that the traditional lecture-and-exam approach didn’t adequately prepare me for the challenges ahead. While I gained knowledge, I lacked the engagement and critical thinking skills that truly foster growth.

Being a teacher also, I explored more engaging methods, but implementing them at scale was challenging.This inspired me to start FeedbackFruits—to support institutions in developing key competencies by supporting teachers with high quality learning designs.Today, I remain passionate about building a company that inspires future generations. Every day, step by step, we work toward creating a lasting impact.

Sincerely,

Signature
Ewoud de Kok, Founder & CEO
oUR impact

Driving real impact globally

Today, FeedbackFruits is trusted by over 200 higher education institutions across Europe, North America, APAC, LATAM, and Africa. We’re proud to work with institutions dedicated to reshaping education for the future.
1 million
users
200+
institutions
28
countries
Awards

Recognition and Awards

We’re proud of the recognition we've received as a leader in educational innovation, inspiring higher education institutions worldwide to rethink what’s possible in the classroom.
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SUSTAINABILITY

A Commitment to sustainability

At FeedbackFruits, we believe in making a positive impact beyond education. We partner with Wren.co to support climate action, ensuring our growth is carbon-neutral.
Sustainability
Team

A team with purpose

We’re a growing team of passionate, impact-driven individuals, united by a shared belief in education as the key to a better future. Together, we’re building solutions that empower teachers and students to make the most of every learning experience.

Our cultural values

Our values drive everything we do and keep us focused on delivering impactful change in higher education. Want to join us?
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Human

We presume good intent, valuing respect, kindness, and empathy in all interactions.
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Ambitious

We pursue impactful change through hard work, while supporting a balanced, healthy team.
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Pragmatic

We know when to strive for excellence and when “good enough” serves the greater goal.
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Curious

We maintain an open mind, actively seeking new perspectives and opportunities for improvement.
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Authentic

We foster an environment where everyone can be true to themselves and thrive.
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